Complete Track Record 2023

In 2023, our portfolios demonstrated strong performance. Our company currently boasts a 99% occupancy rate and an average rental increase of 9% across our portfolio. The most significant growth was observed in London with a 12% increase, followed by UK Regional Cities at 10%, and Berlin with a 6% increase. Our tenancy renewals also experienced growth, with a 7.65% increase in London, 5.25% in Manchester, and 5.54% in Birmingham. Additionally, we completed 229 units throughout the year and have successfully completed and manage 5 new developments.

Complete Development Update 2023

We’re pleased to share updates on several new developments for which we have assumed the primary role in property management under IP Global.

Century
Square

Century Square, aptly named for its proximity to the historic Old Trafford Cricket Ground, consists of 116 apartments spanning ten floors in the iconic Trafford area of Manchester. Each contemporary unit is crafted with a focus on convenience and modern living.

Trafford stands out as the primary business and enterprise hub in the Manchester City Region, by being home to the highest number of companies per capita. Apart from its role in the corporate landscape, Trafford is acknowledged for its lifestyle offerings, particularly in sports. With landmarks like Manchester United’s Football Stadium and Lancashire County Cricket Club, residents have easy access to world-class entertainment. Trafford offers a good mix of affordability and proximity to Manchester's city centre, making it attractive to young professionals, but more in particular those with lower income job roles when compared to neighbouring Salford Quays. Typically, you’re looking at a tenant in their early twenties earning between £20,000 and £25,000 a year. Generally, the most popular units are one-bed and two-bed apartments.

Chelsea
Waterfront

The Chelsea Waterfront is a distinctive development nestled within one of London's most desirable postal codes. Designed by internationally renowned architect Sir Terry Farrell, Chelsea Waterfront is the first development of its type on the north bank of the Thames in London Chelsea for 100 years. It boasts a prime location adjacent to King's Road, which is home to a variety of upmarket fashion stores, restaurants, and bars. Furthermore, the development is very accessible to local transport with Wharf Station is just an 8 minute walk and Fulham Broadway, a 15 minute walk. The tenant profile of this development is made up of affluent individuals who appreciate high specification finishes and luxurious living in one of London's most sought-after postcodes.

The
Bailey

The Bailey, a contemporary development, consists of 104 one- and two-bedroom apartments positioned adjacent to St Georges Park, offering views of Deansgate to the northeast.

This development is expected to attract considerable interest from tenants. The Manchester Metropolitan University and The University of Manchester are both within a mile of The Bailey, making it easily accessible for our resident students who contribute to the resilience of Manchester's thriving rental market. Additional to students, young working professionals also form part of The Bailey’s tenant profile due to its central location and affordability.

Keybridge
Lofts

Keybridge offers high-end residences in the central area of Vauxhall, London's most extensive regeneration zone. Consisting of six distinct brick buildings, the Keybridge development boasts high-quality apartments that embody the pinnacle of London living. Just a brief stroll from the River Thames, these residences are impeccably finished. With the train station a mere 6-minute walk, trendy bars and restaurants on your doorstep, and a vibrant atmosphere all around, Vauxhall is an attractive place to live as a young professional. This might include recent graduates, young entrepreneurs, or those starting careers in London.

The
Axium

The Axium is centrally located in Birmingham, offering residents quick access to the city's lively atmosphere. The development is made up 2-bedroom apartments that feature intelligent and sophisticated design to maximise space and natural light. These luxury apartments are designed for urban living, ensuring the residents experience the best of Birmingham. Enjoy the urban buzz just moments from your apartment with a wide range of close-by shops, restaurants and other amenities. The area's creative energy also attracts young artists, musicians, and entrepreneurs who enjoy the independent shops, cafes, and galleries.

Our Track Record – Berlin

Complete’s lettings and property management operations in Berlin has gone from strength to strength, since we started operating in the German capital. And from day one Complete has been providing clients with the highest standard of customer service possible.

Our Track Record – London

Complete’s London lettings and property management operations is one of our longest standing, with our lettings and property management experts on hand to provide our clients with market advice.

Our Track Record – UK Regional Cities

Since the introduction of the Northern Powerhouse initiative back in 2014, large waves of regeneration initiatives have been on-going in the cities of Manchester, Birmingham and Liverpool. To support the increase in property investment to these cities, we opened Manchester office in 2016 and our Birmingham office in 2018.