{"id":130875,"date":"2025-07-31T16:41:11","date_gmt":"2025-07-31T16:41:11","guid":{"rendered":"https:\/\/www.complete-ltd.com\/?p=130875"},"modified":"2025-07-31T16:42:16","modified_gmt":"2025-07-31T16:42:16","slug":"case-study-park-rise-manchester","status":"publish","type":"post","link":"https:\/\/www.complete-ltd.com\/zh-hans\/case-study-park-rise-manchester\/","title":{"rendered":"Case Study: Park Rise, Manchester"},"content":{"rendered":"

Enhancing Tenant Experience, Increasing Rental Yields, and Keeping Up with the Competition Through Upgraded Furniture Packs<\/strong><\/h2>\n

About Park Rise<\/h2>\n

Park Rise is a well-established and consistently high-performing residential development located just outside Manchester city centre, less than a five-minute walk from Trafford Bar Metrolink station. Offering the convenience of city living in a community-focused setting, Park Rise features open-plan apartments with modern kitchens and floor-to-ceiling windows, many enjoying city views.<\/p>\n

Residents benefit from concierge services, secure entry systems, parking, and access to nearby Seymour Park, with Chorlton\u2019s popular bars and restaurants within easy walking distance. Its proximity to Old Trafford Cricket Ground and Manchester United\u2019s stadium makes Park Rise an attractive choice for professionals, students, and sports enthusiasts alike.<\/p>\n

With an average rental yield of 6.35% as of year-end-2024, Park Rise remains a strong performer for investors, combining reliable returns with consistent tenant demand. However, the Manchester market has become increasingly competitive as new developments with enhanced amenities and design-led interiors enter the market. Tenants now expect high-quality finishes and well-presented interiors, even in mid-market properties.<\/p>\n

To ensure Park Rise continues to perform strongly in this competitive environment, a number of apartments have recently been upgraded with professionally designed furniture packs. Introduced by the property management team in collaboration with landlords, these packs refresh and modernise interiors to meet evolving tenant expectations.<\/p>\n

How the Upgrade Works<\/h2>\n

The process for upgrading units at Park Rise is handled entirely by the property management team. Once a landlord instructs the upgrade, the team arranges for works to take place between tenancies, minimising disruption and void periods. Installations are typically completed in a single day and coordinated alongside inventory updates and tenancy changes.<\/p>\n

Landlords are offered a choice of high-quality furniture pack tiers, with each package curated to reflect modern interior trends while ensuring durability and practicality for long-term rental use. These upgrades are designed to compete visually with newer buildings that may have extra amenities but lack the same location advantages.<\/p>\n

For full details on the available furniture pack options which outlines what\u2019s included in each tier and associated costs, please see the brochure linked here.<\/a><\/p>\n

The Results So Far<\/h2>\n

Early indicators suggest that upgraded units are performing better in terms of rent and letting speed. Below is a table summarising performance of upgraded apartments where data is available:<\/p>\n\n\n\n\n\n\n
Apartment<\/strong><\/td>\nBed Type<\/strong><\/td>\nRent Before<\/strong><\/td>\nRent After<\/strong><\/td>\nChange (%)<\/strong><\/td>\nLet Status<\/strong><\/td>\n<\/tr>\n
A<\/strong><\/td>\n1-bed<\/td>\n\u00a3680<\/td>\n\u00a3850<\/td>\n+25.0%<\/td>\nLet (post-upgrade)<\/td>\n<\/tr>\n
B<\/strong><\/td>\n2-bed<\/td>\n\u00a3945<\/td>\n\u00a31,100<\/td>\n+16.4%<\/td>\nLet (post-upgrade)<\/td>\n<\/tr>\n
C<\/strong><\/td>\n1-bed<\/td>\n\u00a3780<\/td>\n\u00a3875<\/td>\n+12.2%<\/td>\nVacant (pre-let)<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

Tenant and Agent Feedback<\/h2>\n

Park Rise\u2019s upgraded interiors have significantly enhanced the development\u2019s appeal, giving the apartments a more contemporary look and feel that resonates with today\u2019s renters. These improvements have strengthened Park Rise\u2019s market position while keeping rents accessible to a broad tenant base.<\/p>\n

Feedback from tenants and letting agents has been consistently positive, with upgraded units attracting more interest and letting with fewer queries or objections. One recent viewing even resulted in a prospective tenant highlighting the upgraded furniture as a key factor in their decision to make an offer, clearly demonstrating the impact these improvements are having on rental performance.<\/p>\n

\u201cThe upgraded interiors have completely changed the feel of the apartments. Tenants immediately notice the difference, and in one case, a viewer made an offer on the spot because of the upgraded furniture. It\u2019s been a real boost for landlords and has made letting these units faster and more straightforward.\u201d<\/em>
\n\u2013 Archie, Property Manager at Park Rise<\/strong><\/p>\n

The image below illustrates how the upgraded furniture packs have refreshed the apartments:<\/p>\n

\"\"<\/p>\n

Before (left) and after (right): upgraded interiors create a warmer, more welcoming space for tenants<\/em><\/p>\n

\u00a0<\/em>Conclusion<\/h2>\n

Although the rollout of upgraded furniture packs at Park Rise is still in its early stages, the initial results are promising. Professionally furnished interiors are supporting higher rents, stronger yields, and faster lets\u2014all without significant disruption or heavy investment compared to structural renovations. In a market where presentation increasingly drives performance, upgrades of this kind offer landlords a practical way to future-proof their assets and maintain strong returns.<\/p>\n

Get Involved<\/h2>\n

If you are a landlord and would like to opt in for a furniture pack upgrade, please get in touch here<\/a> to learn more about the options available.<\/p>\n

Alternatively, if you\u2019re searching for a home at Park Rise or any of our other developments, our team can help you find an apartment with upgraded interiors that meet your needs. To speak to one of our Property Managers and register your interest, contact us here.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Enhancing Tenant Experience, Increasing Rental Yields, […]<\/p>\n","protected":false},"author":3,"featured_media":130882,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_robots_primary_cat":"none","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","content-type":"","footnotes":""},"categories":[1],"tags":[],"display_on_homepage":[100],"team_location":[83],"series":[],"class_list":["post-130875","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","display_on_homepage-yes","team_location-manchester"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.complete-ltd.com\/zh-hans\/wp-json\/wp\/v2\/posts\/130875","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.complete-ltd.com\/zh-hans\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.complete-ltd.com\/zh-hans\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.complete-ltd.com\/zh-hans\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.complete-ltd.com\/zh-hans\/wp-json\/wp\/v2\/comments?post=130875"}],"version-history":[{"count":5,"href":"https:\/\/www.complete-ltd.com\/zh-hans\/wp-json\/wp\/v2\/posts\/130875\/revisions"}],"predecessor-version":[{"id":130889,"href":"https:\/\/www.complete-ltd.com\/zh-hans\/wp-json\/wp\/v2\/posts\/130875\/revisions\/130889"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.complete-ltd.com\/zh-hans\/wp-json\/wp\/v2\/media\/130882"}],"wp:attachment":[{"href":"https:\/\/www.complete-ltd.com\/zh-hans\/wp-json\/wp\/v2\/media?parent=130875"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.complete-ltd.com\/zh-hans\/wp-json\/wp\/v2\/categories?post=130875"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.complete-ltd.com\/zh-hans\/wp-json\/wp\/v2\/tags?post=130875"},{"taxonomy":"display_on_homepage","embeddable":true,"href":"https:\/\/www.complete-ltd.com\/zh-hans\/wp-json\/wp\/v2\/display_on_homepage?post=130875"},{"taxonomy":"team_location","embeddable":true,"href":"https:\/\/www.complete-ltd.com\/zh-hans\/wp-json\/wp\/v2\/team_location?post=130875"},{"taxonomy":"series","embeddable":true,"href":"https:\/\/www.complete-ltd.com\/zh-hans\/wp-json\/wp\/v2\/series?post=130875"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}